British actor Jim Broadbent has provided the voiceover for the Smart Energy GB campaign in the UK.
Role in Smart Energy GB Campaign
Jim Broadbent is the renowned voice behind the "Get Gaz and Leccy Under Control" animated campaign. The campaign uses playful animation to highlight the chaos of unmanaged energy use and promotes the benefits of installing smart meters in homes across England, Scotland, and Wales.
His involvement in the campaign has included:
Voicing animated characters in TV, radio, YouTube, press, and social media adverts.
Narrating a series of educational films for the Smart Energy initiative, showcasing how smart meters can help manage energy usage.
Other Energy-Related Work
Prior to his work with Smart Energy GB, Broadbent also provided the voice for Major Mouse in a separate 2010 campaign for the energy company E.ON, promoting their "Energy Fit" initiative. Jim Broadbent is known for his work with Aldi because he has been the narrator for the supermarket's annual Christmas ad campaign, which features the character Kevin the Carrot. His voice is a consistent element in the festive advertisements, which have aired since 2016. In some versions of the ads, he has also voiced the character of Santa Claus, such as in the 2020 campaign.
Role in the campaign: Jim Broadbent provides the voiceover for the Aldi Christmas advertisements.
Voice acting: He not only narrates but has also played the role of Santa Claus in some of the ads.
Consistent feature: His voice has been a consistent part of the festive campaign since the introduction of the character Kevin the Carrot in 2016.
This is Gass and Leey watching television again. Three screens on at once, and they're not even in the same room! With a smart meter, you'll see exactly how much their entertainment habits cost in pounds and pence. Time to get Gass and Leey's screen time under control.
