Overall tone
Warm, calm, and genuine. No "salesy" energy, no forced excitement. Should sound like a friend sharing something useful, not an ad read.
Pacing
A touch quicker than a slow, deliberate read, but still relaxed and natural. Clear pauses between sentences, no rushing or clipping words.
Accent
General Australian accent, well-spoken and clear. Avoid an overly broad or exaggerated "Strayan" twang typical of younger content creators. Think ABC radio presenter or newsreader clarity rather than influencer style. Articulation should be crisp, especially on key details like "seventy percent off" and "tonight," so they land clearly even without captions.
Voice type
A woman's voice, sounding roughly 40 to 55 years old. Peer-to-peer trust matters a lot with this audience, so it shouldn't sound like a young twenty-something. A warm, slightly lower register reads as more trustworthy and relatable than a high, bright tone.
Intonation
Start conversational and personal, as if letting some
And the best part? We're talking up to [emphasis]seventy percent off[/emphasis] on all our premium courses, but only until [emphasis]tonight[/emphasis]. Don't miss out.
